Where Sensitivity Governs Sensibility
At Radma Research, our expertise lies in rigorous qualitative surveys and gathering easy-to-summarize insights that lend themselves to swift comparison parameters and generalization.
While swiftly building a thorough understanding of the subject matter, we engage in purposeful sampling via tight conversations that allow respondents to offer rich additional information. The team is trained to discern when to follow up, when best to move on, and when to simply let the participant speak without guidance or interruption, we employ in equal measure, techniques of effective probing and counter questioning to demand detailed information. The result is a high-touch, collaborative research experience amalgamated through expertise, perspective and innovation.
Your Go-to MR Experts
Whether you’re looking to engage us on a project basis or enter a long-term engagement, we offer you a plethora of end-to-end market research solutions across the spectrum of Qualitative Research.
Types of Research
- Product Development Testing
- Concept Testing
- Awareness Studies
- Customer Satisfaction
- Market Segmentation
- Custom Research
- Employeer Branding Studies
Industries We Cover
- Automotive
- Telecom, Electronics and Communication
- Media, Entertainment and Leisure
- IT – ITeS
- Travel and Logistics
- CPG and FMCG
- Retail
- BFSI
- Education
In Services Lies Success
We at Radma Research believe in methodological rigour at every step. It is little wonder then, that our work, ethic, and solutions translate into long-term client associations and repeat and referral business.
Qualitative Research
- Recruitment/Moderation Services
- Video Surveys
- Online Bulletin Boards and Diaries
- Web Based FGDs, Forums and Communities
- Designing and Executing Survey Campaigns through Social Media and Digital Marketing
- Ethnos/TDIs
- Translations, Transcription and Top Line Summary Reporting
Quantitative Research
- CATI/CAPI Surveys
- F2F Surveys
- Surveys through Online Panel
- Survey Programming
- Data Processing
- Visualisation
A Class Apart
The process, and cutting-edge technology remain the cornerstones of all our effective and detailed market research solutions. Whether it is to find precedence, even if from other industries, and avoid reinventing the wheel, or to make sense of and cut through the clutter of data, we rely on nimble decision-making and innovative solutions to give you an optimal MR experience.
Process
A qualitative overarching MR experience is the result of the ability to have a bird’s eye vision as well as a macro view of critical aspects. By enabling effective research methodologies, we not only carry forth the mantle of tried-and-tested ways, but also approach each project from a broad, result-oriented perspective. A thorough internal team brainstorm helps us validate and pare assumptions and helps us design a lean yet credible set of parameters or questionnaire. Our ability to contextualise original insight and findings within the broader market combined with clear and compelling, yet reverential communication of the way forward.